Statistics privacy

The controller of the processing described in this notice is:

For information or requests about your data: info@always-bestprice.com

With your consent we use Google Analytics 4 to understand how public pages are viewed and to improve the content. The information may include identifiers stored in cookies, pages viewed, where the visit came from, approximate location and technical data about the browser and device. The identifiers are pseudonymous: we do not describe this data as anonymous.

Measurement covers home, guides, itineraries, minisites and trips on the domains always-bestprice.com and www.always-bestprice.com; it excludes login, Studio, profile, notifications, invitations and returns from authentication. The page data sent by our code excludes the query and fragment of the address.

Google Signals and ad personalisation are turned off for this integration. We do not send emails, account names or login identifiers to GA4.

Legal basis: consent (Art. 6(1)(a) GDPR). You can decline statistics and keep using the content. Before you accept, or after you decline, this integration does not load Google Analytics and does not send the related statistical data.

You can change or withdraw your choice from “Statistics preferences”: further sending is blocked and the GA cookies managed by the site are removed. Withdrawal does not affect the lawfulness of processing already carried out.

Standard Google Analytics is provided by Google Ireland Limited under the Italian Google Analytics Terms. Google processes the data for the service under its data processing terms, also through authorised affiliates and subprocessors.

In the account, “Google products and services” sharing is turned off; aggregated contributions to modelling and insights, technical support and business recommendations are turned on. These options do not enable Google Signals or ad personalisation for visitors.

The service uses an international infrastructure and may involve transfers outside the European Economic Area, including to the United States. Google states that it relies on the EU-US Data Privacy Framework for the relevant transfers and, where provided for by the terms, on standard contractual clauses. Information on the safeguards is available in the official links below.

For users in the EU, Switzerland and the United Kingdom, Google states that it uses the IP address to derive an approximate location and discards it before logging: this does not make all Analytics data anonymous.

In the site's property, retention is set to 2 months for event data and 14 months for user data; reset on new activity is enabled and may renew the period associated with the user identifier. These values are separate from the cookie lifetime and do not apply in the same way to standard aggregated reports.

You can write to info@always-bestprice.com to exercise, where applicable, the rights of access, rectification, erasure, restriction, objection and portability. You can withdraw consent at any time and lodge a complaint with the Italian Data Protection Authority (Garante per la protezione dei dati personali).

• Google Analytics Terms of Service
• Google data processing terms
• Google: international data transfers
• How Google uses information from sites that use its services
• Google Analytics Help: data and privacy
• Google Analytics Help: data retention
• Italian Data Protection Authority (Garante)